Proud to Have Worked on Warburtons' 150th Anniversary Campaign

A short film fronted by Morgan Freeman

Some brands need no introduction — Warburtons is one of them. So when we were brought on by Joyful & Triumphant to retouch imagery for 150 Years in the Baking, the campaign marking Warburtons' 150th anniversary, it was a genuinely brilliant one to be part of.

Warburtons has been baking since 1876, when Thomas and Ellen Warburton opened a grocery store in Bolton — still family-run today, now heading into its sixth generation.

Warburtons has been baking since 1876

That kind of milestone doesn't come around often, and the campaign built to mark it matched the occasion: a short film fronted by Morgan Freeman, brought in to narrate 150 years of Warburtons' history in his own inimitable style — continuing the brand's run of star-studded ads, and putting one of the world's most recognisable voices behind a genuinely warm, funny piece of British storytelling.

You can watch the full film here.

Our part was the key art — creating the supporting visuals built to sit alongside the film across the wider campaign. Getting that imagery to hold its own next to a piece of storytelling this strong and exciting, with a cast and a shoot this good, is exactly the kind of project that reminds you why this job is exciting and at the same time carries a huge responsibility.

You can see the key art from the campaign on our site here.

Huge congratulations to Warburtons on 150 years, and to the whole team at Joyful & Triumphant for a campaign that does that milestone justice. Here's to the next 150.